Saudi Princess takes Uber position


Issue 1016 - 03 Jun 2016 | 1 minute read

Just a couple of weeks after Princess Reema Bint Bandar Al-Saud joined the public policy advisory board of Uber, the ride-hailing giant on 1 June announced it had raised $3.5bn from the kingdom’s Public Investment Fund. Reema is a prominent businesswoman – she was previously chief executive of Alfa International, which owns the Saudi licence for Harvey Nichols – and advocate of women working. Recently, she launched the social enterprise Alf Khair, which includes a training academy for women who want to enter the workforce. She also campaigns against cancer.

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