Qatar: Ascot deal


Issue 995 - 19 Jun 2015 | 1 minute read

Qipco Holding (Qatar Investments & Projects Development Holding Company) has extended its partnership with Britain’s Royal Ascot until 2024, in what is thought to be the biggest sponsorship deal in British racing history: some estimates put the contract’s value at around £50m ($78m). Qipco, which was established in 1999 and is owned by cousins of Emir Sheikh Tamim Bin Hamad, became Ascot’s first official partner in 2014; its deal with the British institution includes two designated days at Ascot “with enhanced branding benefits”, as well as annual branding and marketing rights, and sponsorship of the King George VI and Queen Elizabeth stakes.

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