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Corporate China seeks deeper penetration across African markets

President Xi Jingping’s call for China-Africa trade to exceed $400bn by 2020, with infrastructure investment a priority in driving that exponential increase, is a realistic target as ever more Chinese companies explore the continent’s markets. China Inc made a spectacular return to African business in the last decade, with bilateral trade rising from $10bn in 2000 to $210bn in 2013 – an increase many times greater than even optimists in the Beijing government had planned. Officials and company executives in Beijing often comment that things have not always gone as smoothly for China Inc as envious business rivals might think.

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