Qatari soft power on show at Ascot


Issue 972 - 21 Jun 2014 | 1 minute read

When Royal Ascot – a national institution in Britain – opened on 17 June, it was with a new, Qatari, sponsor. Qipco Holding (the Qatar Investments & Projects Development Holding Company) signed a five-year deal in January to become the first ever official partner of the event, known as much for its extravagant hats as its racing.

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